2011 was a great year for our station and channel. As an Online TV station, we have to constantly brainstorm new elements and genres to cater to our ever loyal viewers. I would say that it was an exceptional year; because we had many firsts.
Since our branching of our Variety Department in 2010, we have seen a significant increase in our viewership. In 2011, we ventured into many areas we never thought we would. Shows like Food Talks and The Female Empire were some of the combustions delivered to our viewers. Singaporeans in Singapore 2, our highest rated Variety Show till date, also saw one of the episodes ‘Adelyn HoSehBo’ got viral and amassed over 22,000 views. We never thought or expected any of our shows to go viral and we can only thank you, our viewers for making that possible.
Our Drama Department also saw an increase in the number of average viewership. Our Blockbusters like Ink of Destruction and Intangible Bond got many viewers discussing about the plots. It was heartening to receive the many positive feedbacks from you at home. We also witness ‘When the Gambling Prince meets the Mafia Princess’ amassing over 4000 views, making it the all-time most watched drama serial since our inception in 2006.
2011 also saw the birth of our commercial department, TCP Services. One of our client’s works ‘Singapore’s First Flash Mob Proposal’ saw a tsunami of viral shares on social media sites, which raked in 83,000 viewers till date. The joy amongst our team was indescribable. For this to happen, we can only give thanks to you at home.
In this special year, we were also invited by Radio 100.3 for our 1st radio interview and Omy.sg for having us to collaborate for Singapore’s 1st Social Media Day. It was also very memorable as my buddy Desmond (TCP’s Finance Manager) and I were arranged for an interview with a group from NTU to talk about the station. Memorable indeed.
In 2012, we will continue to carry on our mission as Singapore’s 1st Online TV Station to bring you quality productions. For variety lovers, shows like Food Talks and The Critics will be back for a second season. Not forgetting a brand new collaboration with the local music industry. For drama chasers, do indent your popcorns as new blockbuster drama serials ‘Pottery’ and ‘Vengeance’ takes shape in our studios. Not neglecting the youthful folks as we will be producing our 1st ever idol drama serial ‘Cupid. Angel’.
To end, I am not able to find any suitable vocabulary to express my gratitude to all the support we got in 2011. I can only say thank you, to all our sponsors, clients, media partners and our viewers at home for shaping our magical year. I wish you all the best of luck in health and wealth to you and your loved ones in 2012. God bless you all.
Yours sincerely,
Sean Kevin
Executive Producer
The Changing Point Productions